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Joined: Jan 04, 2007 Posts: 2789 Location: Hampshire, UK
Posted: Thu Oct 04, 2007 11:47 am Post subject:
GJF wrote:
There might only be two contributors, but you are being watched
Oh dear, I'd better start behaving then
If there is a serious demand for the new car stickers, then that would be a start in getting the 'brand' out in the wider public domain.
I notice that PGPSW has already subscribed to GoogleAds, but could it be worth revisiting this listing and keywords?
For example, the title for the Ad seems to be "Speed Camera Warnings" whilst 'Speed Camera Database' or 'Speed Camera Downloads' (or something else which I haven't thought of) may make the Ad appear more prominently higher up the list - I have never searched for 'speed camera warnings', but I could be more likely to search for one of the other examples I've given.
Could it be worth amending the target URL for the GoogleAd so that it's aimed at a page which lists the benefits of PGPSW vs A N Other:
comprehensive
compatible with all major GPS manufacturers
compiled from location submissions by users of all GPS
unparalleled support
stringent verification process
optional 'provisional' mobile warnings
regular competitions
members' discount
...this is just the start
Alternatively, make the "Why should I join" section of the subscriptions page more prominent and appealing to new members.
A separate "why should I join" / marketing page may appear less money-grabbing than sending somebody straight to the subscriptions page...sending people straight to the subscriptions page may be off-putting, whereas you could more prominently market the benefits of your database without additional cost on your very own website. _________________ Andy
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If there is a serious demand for the new car stickers, then that would be a start in getting the 'brand' out in the wider public domain.
Again from PGPSW's point of view printing tens of thousands of stickers isn't cheap.
Stickers are good for promotions and GPS fairs as a hand out - for promotions, but i'm not sure if they are actually any good in generating "new" work on a large enough scale.
Quote:
I notice that PGPSW has already subscribed to GoogleAds, but could it be worth revisiting this listing and keywords?
Could help as little to no initial finance, but without being pessimistic this isn't going to strenghthen the Company books very much and although tweeking will help, trival in the big picture.
mostdom's ideas of attacking it from the "big boys" such as GPS Companies might have more success, i feel that the PGPSW flag needs to be waved to potential "buyers" at a point where they have got there new Sat Nav or speed camera locator and need to be made aware of - What is next?
The trouble here though is that some of the GPS Companies are waving there own flags, selling there own databases, even if they are expensive and useless.
Would these Companies allow a small PGPSW leaflet added to there box on manufacture, showing an alternative camera database?
If stickers are the main idea, maybe a simple "cheap as possible" sticker with just the website address on, (No Logo) stuck anywhere by existing members, might possibly get inquisitive new members, but i'm not sure of the legal side when stickers get stuck in the wrong places such as windscreens in a car park.
I said that i was only going to contribute when i had a sensible idea - now look what you have made me done. _________________ TomTom Go 60
Garmin Nüvi 660, Firmware v4.90
Drive-Smart GPS with Loader v1.4.16
HTC Advantage X7500 MS 6.1 Tchart Speed Sentry
Satmap Active 10, Software v1.16
Fuzion 32 HUD Bluetooth GPS receiver
Joined: Aug 31, 2005 Posts: 15145 Location: Bradford, West Yorkshire
Posted: Thu Oct 04, 2007 1:05 pm Post subject:
Darren wrote:
I liked that idea too, it's fantastically targetted and the ones in the toilets are always read! The issue is cost, I made enquiries a while back and they wouldn't entertain small sample trials, it was all or nothing and that was very very expensive!
Code:
Motorway Services / Every Motorway Services in the UK (130)
Weight Description Loc'ns Ads £ per 4 weeks
Male:
Light 100% sites/33% panels 130 590 £54,317
Medium 50% sites/100% panels 65 890 £77,430
Medium 100% sites/66% panels 130 1175 £102,208
Heavy 100% sites/100% panels 130 1780 £124,600
Female:
Light 100% sites/33% panels 130 1049 £41,976
Medium 50% sites/100% panels 65 1590 £55,650
Medium 100% sites/66% panels 130 2099 £73,458
Heavy 100% sites/100% panels 130 3180 £95,400
And the only appreciative reader is holding his , after you have spent all that money. _________________ TomTom Go 60
Garmin Nüvi 660, Firmware v4.90
Drive-Smart GPS with Loader v1.4.16
HTC Advantage X7500 MS 6.1 Tchart Speed Sentry
Satmap Active 10, Software v1.16
Fuzion 32 HUD Bluetooth GPS receiver
Joined: Jan 04, 2007 Posts: 2789 Location: Hampshire, UK
Posted: Thu Oct 04, 2007 1:24 pm Post subject:
Well, that makes my 'sponsor Dennis' spoof sound feasible.
At those prices, you could BUY Dennis a new van, PAY him to drive it and have change left over (almost enough to buy a real satellite instead of a mock-up).
Now that Dennis is contemplating going multi-national, you'd be made _________________ Andy
PocketGPSWorld.com supports Help for Heroes - Read here
Joined: Jan 04, 2007 Posts: 2789 Location: Hampshire, UK
Posted: Thu Oct 04, 2007 3:01 pm Post subject:
GJF wrote:
mostdom's ideas of attacking it from the "big boys" such as GPS Companies might have more success, i feel that the PGPSW flag needs to be waved to potential "buyers" at a point where they have got there new Sat Nav or speed camera locator and need to be made aware of - What is next?
The trouble here though is that some of the GPS Companies are waving there own flags, selling there own databases, even if they are expensive and useless.
Would these Companies allow a small PGPSW leaflet added to there box on manufacture, showing an alternative camera database?
The only problem I see with this is that the 'big boys' are selling their own databases and presumably making a substantial amount of money for an inferior product. All the time these guys are making money, they're unlikely to be willing to advertise an alternative.
This is why I thought a retailer might be in a position to slip a piece of paper into the packaging when goods are shipped and that was one of my first suggestions - it might be as close to mostdom's suggestion as the team could get. _________________ Andy
PocketGPSWorld.com supports Help for Heroes - Read here
It was your "red rag" on the only two contributors that got me going, forgot to read the posts in depth before that. _________________ TomTom Go 60
Garmin Nüvi 660, Firmware v4.90
Drive-Smart GPS with Loader v1.4.16
HTC Advantage X7500 MS 6.1 Tchart Speed Sentry
Satmap Active 10, Software v1.16
Fuzion 32 HUD Bluetooth GPS receiver
Joined: Mar 26, 2006 Posts: 261 Location: United Kingdom
Posted: Thu Oct 04, 2007 5:13 pm Post subject:
Hi
Have you considered writing an article on why using Sat nav with upto date speed increases safety and driver awareness. You could submit this to trade magzines, all for motoring and business ( for transport FTA, RHA etc) if you include references to your service and how people can contribute. Its Free advertising
Also have you considered commercial use, offering businneses a monthly subscription that would allow them multiple users say batches of 10. I am sure some of the major logistis firms would welcome ways of avodinding known speed traps.
Joined: 11/07/2002 14:36:40 Posts: 23848 Location: Hampshire, UK
Posted: Thu Oct 04, 2007 5:21 pm Post subject:
exportman wrote:
Have you considered writing an article on why using Sat nav with upto date speed increases safety and driver awareness. You could submit this to trade magzines, all for motoring and business ( for transport FTA, RHA etc) if you include references to your service and how people can contribute. Its Free advertising
We have syndicated articles in the past and I'm trying hard to get us some coverage in the press right now. All coverage is good coverage
Quote:
Also have you considered commercial use, offering businneses a monthly subscription that would allow them multiple users say batches of 10. I am sure some of the major logistis firms would welcome ways of avodinding known speed traps.
We already offer discounts for multiple licence usage although the take up hasn't been great.
What we need is some more TV Coverage, a few years ago when we were featured on Fifth Gear we had the biggest surge in visitors ever, so big that the servers fell over twice as soon as our database had a mention! The power of TV is rather impressive when you can witness the impact it has like that! _________________ Darren Griffin
Joined: Jan 04, 2007 Posts: 2789 Location: Hampshire, UK
Posted: Fri Oct 05, 2007 9:05 am Post subject:
It hasn't been made clear yet what your link with Subaru WRT is - but is there any scope for TV coverage there?
Jeremy Clarkson writes a column in one of the papers and I guess there must be contact details for this column somewhere, so would there be any scope to get the issue of speed cameras raised and the PGPSW database get slipped in there somewhere? _________________ Andy
PocketGPSWorld.com supports Help for Heroes - Read here
Jeremy Clarkson writes a column in one of the papers
Clarkson might be difficult because of hi high profile but his co presenter May writes in the motoring section of the weekend Telegraph, this could be more his subject. _________________ Dom
HERE LIES PND May it rest in peace.
Navigon 7310/iPhone Navigon&Copilot
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, after you have spent all that money.
