Tom Tom & car security issues

[jammydevil]

i have just replaced my stolen 300 with a tomtom one as to me its a dam site more portable than the old 300 smaller and far easier to carry

and the plastic cradle left alone in the van aint worth all bought a case for a fiver and i just remove it and lock it away out of site then remove it all together when i get home i have no ability to carry it around due to the nature of my work

[Tumbleweed]

[michaelh85]

Going back top the case issue....

I don't know about what TomTom would think of putting a case in the box, but retailers would hate it.

The profit margins on GPS products are miniscule (often as low as, if not lower than 10%). Compare this to your typical highstreet retailers 30%, 40%, 50% average profit margin. When you then factor in the costs of logistics, marketing, staffing & commission, that leaves very little for the reatiler in the end on the sale of a GPS unit.

The case for them gives them an easy "add-on" sale. If not, it gives them an easy promotion opportunity (ie. Buy the unit from us instead to that place around the corner, get we'll give you a free case).
I think the decision is propbably less to do with TomTom and more to do with pressure from retailers looking to boost a low margin through the sale of add-ons. It's very similar to the situation when the GO300 was released without a mains charger.

It got to the point last year when places were offering free ipods and mobile phones with TT units, because those extra products gave them more add-on opportunities than the GPS unit did on it's own.

[michaelh85]

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