Substantial Price Reductions

[TheGas]

I gather that later this year, there is a likelyhood that the prices of new TomTom's will be reduced by up to £100, due to the arrival of compeditors GPS models eminating from the Far East.

[radavis]

And from where do you gather this?

[seanm]

When the TT GO Classic first went on sale last year, they were priced at £499 (although you could source them on the web at around £450)

less than a year on you could get them £100 cheaper than this, so I would imagine thats true as it is for most technology items.

[michaelh85]

Going by that theory, in four years time they'll be free.

Technology can only get so cheap and the fact is, with labour and logistic costs rising, the cost of an individual unit is going to remain steady, if not increase.

Most retailers only make about 20% margin on Tomtom units (certainly the case where I work), so there isn't much scope for further price reductions.

As for the cost drop from the Classic, don't take it at face value.
The TTG300 is £100 cheaper, but it is lower spec'd than the TTG Classic (less maps, no ASN).
The TTG500 is more or less the same spec-wise (with the addition of BT) and is priced around the same as the Classic was.

[seanm]

But the TomTom Classics are now being sold for £399 or less, not the 300

[seanm]

Its is the same for all technology and that we early adopters must accept.

[seanm]

[michaelh85]

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