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PocketGPSWorld.com Event Article |
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Airbiquity a conduit for mobile data...
IFA was a meeting place for old friends. When I visited the Holux booth I was surprised to meet Jordon Shieh who used to be at Rikaline, and is now the VP for Sales and Marketing for Holux. While I was chatting to Grace about the GPS Industry along came Ralf Hug, ex Garmin, ex Navigon, now VP Marketing and Product Management for Airbiquity based in Seattle USA.
Ralf was not exhibiting as such, but was making contact and raising the awareness of Airbiquity. He gave me and Grace a presentation of the product which enables anyone with a phone with Bluetooth hands-free to obtain data from a central server without the need for a data contract. In fact that is the crux of the service, data can be transferred just using the voice features of the phone, you do not need GPRS, or a data plan, no fiddling around trying to get the access point settings right, no costly roaming data charges... Just a simple voice connection dialling to a standard phone number.
When I questioned Ralf about the technology involved to implement this I likened it to the old analogue modems I used to use 20+ years ago. These worked by issuing a series of tones and whistles using an acoustic coupler to a similar device at the other end of the phone line, a bit like a fax machine. This system uses similar technology but the requirement for all the extra hardware no longer exists.
This sounds too good to be true, so what are the drawbacks? Well the implementation requires the use of tones over a voice connection so the bandwidth is not going to be great. It is fine for downloading small data packets like traffic, POIs, messaging, but try downloading a map and you will run into problems. what this will be good for is the dynamic interactive services for PNDs without the hassle and worry of how much it is costing, and how to configure it.
Maybe this is the way forward for connected devices rather than looking at creating devices with built-in SIM cards and the (currently) expensive and restrictive issues involved with data and roaming.
Article by Mike Barrett on Tuesday, September 09 @ 11:01:40 UTC
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Comments
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Posted by jonandmarkuk on Tue Aug 26, 2008 2:40 pm |
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Can you ask Navigon a couple of questions;
1. Would like to know when the new models are going to support custom POI for your speed camera database.
2. If they plan to release the ViaMichelin guide data outside of France in the future.
3. If the new 'Landmark View 3D' will be offered to other v7 software models.. i.e the 8110.
4. Any additional downloads which maybe coming to 'myNavigon', such as POI / guides / tour routes.
Wish I could have gone to collect my free Leather case for the 8110
Still wonder what Navigon are going to announce on Friday as they have done a very good job of nothing leaking out ?
Cheers
Navigon 8450 LIVE |
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Posted by MikeB on Fri Aug 29, 2008 8:29 pm |
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jonandmarkuk Wrote: | Can you ask Navigon a couple of questions;
1. Would like to know when the new models are going to support custom POI for your speed camera database.
2. If they plan to release the ViaMichelin guide data outside of France in the future.
3. If the new 'Landmark View 3D' will be offered to other v7 software models.. i.e the 8110.
4. Any additional downloads which maybe coming to 'myNavigon', such as POI / guides / tour routes.
Wish I could have gone to collect my free Leather case for the 8110
Still wonder what Navigon are going to announce on Friday as they have done a very good job of nothing leaking out ?
Cheers |
OK Well I listened to the Navigon Press Conference which was in German. Fortunately they provided translation services as Lutz wasnt there. Some of the points got "lost in translation" so I grabbed a couple of the Navigon guys to make sure I got the right answers.
In the Press Conference they were talking about user POIs. When I questioned them in more detail it turns out that they were really talking about Favourites. "Real" downloadable POIs are being worked on at this moment, but they would not be pushed as to when they would be implemented.
Basically I am not sure that I understand the answer I was given about Via Michelin guides for countries other than France. The answer I got seemed to be no, but they are working with similar providers in other countries. So some form of guides may appear, but not VM ones.
As far as the 3D Landmarks are concerned I was told that they were not able to confirm anything. But...
Additional downloads for MyNavigon would include:
- Curve Warnings
- Funny Voices
- 3D Landmarks (maybe)
There seemed to be a bit of confusion about the 3D Landmarks so I found another (non-PR) member of the Navigon team who told me that the 3D Landmarks will be available for some of the existing devices, but he couldnt at this moment define which ones. The reason for the selective implementation is one of hardware compatibility.
Mike Barrett |
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Posted by jonandmarkuk on Mon Sep 01, 2008 10:31 am |
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MikeB Wrote: | In the Press Conference they were talking about user POIs. When I questioned them in more detail it turns out that they were really talking about Favourites. "Real" downloadable POIs are being worked on at this moment, but they would not be pushed as to when they would be implemented.
Basically I am not sure that I understand the answer I was given about Via Michelin guides for countries other than France. The answer I got seemed to be no, but they are working with similar providers in other countries. So some form of guides may appear, but not VM ones.
As far as the 3D Landmarks are concerned I was told that they were not able to confirm anything. But...
Additional downloads for MyNavigon would include:
- Curve Warnings
- Funny Voices
- 3D Landmarks (maybe)
There seemed to be a bit of confusion about the 3D Landmarks so I found another (non-PR) member of the Navigon team who told me that the 3D Landmarks will be available for some of the existing devices, but he couldnt at this moment define which ones. The reason for the selective implementation is one of hardware compatibility. |
Cheers.
I had noticed the 'curve' symbol on the pictures of the new model and thought to myself 'I've never seen that before'
To be honest I was really disappointed that the 'secret' turned out to be just a lower spec model? I can't understand why they wanted to be so secrative but revealed details of the 7210??
I'm hoping the 8110 would be hardware compatible for the 3D, but I wonder if you have to pick between Landmark or Panaramic view and not both at the same time... recently went for a drive in the country and the Panaramic view really came into it's own clearly showing the valleys and hills.
I wish Navigon would be more up front about plans for custom POI, I wonder if they are developing something 'in house' and have upset the makers of POI Warner ?
Navigon 8450 LIVE |
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Posted by Darren on Mon Sep 01, 2008 10:46 am |
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A cheaper budget model with a good range of features is a good thing as it will improve the sales and hopefully lead to more from Navigon. The continued lack of user POI support is inexcusable though, this is IMHO an essential on any current device.
Darren Griffin |
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Posted by MikeB on Mon Sep 01, 2008 11:53 am |
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jonandmarkuk Wrote: |
I'm hoping the 8110 would be hardware compatible for the 3D, but I wonder if you have to pick between Landmark or Panaramic view and not both at the same time... recently went for a drive in the country and the Panaramic view really came into it's own clearly showing the valleys and hills.
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I suspect that the 8110 will be OK (but dont quote me on that). Although not explicitly stated I suspect that it is a processor issue and the 8110 is one of the better specified units.
Mike Barrett |
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Posted by jonandmarkuk on Mon Sep 01, 2008 12:25 pm |
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Darren Wrote: | A cheaper budget model with a good range of features is a good thing as it will improve the sales and hopefully lead to more from Navigon. The continued lack of user POI support is inexcusable though, this is IMHO an essential on any current device. |
They also really need to sort out decent retail channels for the UK.
I think they have relied too much on POI Warner for the custom POI's and maybe because the software was mostly on built in units there never was a way to load custom POI's on until they launched there own range of units.
Navigon 8450 LIVE |
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Posted by Darren on Mon Sep 01, 2008 12:42 pm |
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As far as retail is concerned I understand they have secured orders from some major UK retail outlets whose names I won't mention as yet. This should result in a much bigger presence here.
Darren Griffin |
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