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Advertising the PocketGPSWorld.com Safety Camera Database
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BMW330
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PostPosted: Sun Oct 07, 2007 1:08 pm    Post subject: Reply with quote

GPS_fan wrote:

Jeremy Clarkson writes a column in one of the papers and I guess there must be contact details for this column somewhere, so would there be any scope to get the issue of speed cameras raised and the PGPSW database get slipped in there somewhere?


Clarkson does not have enough braincells to use a GPS, let alone load it with speed camera POI. You might have more luck with the other two though... Wink
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mostdom
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PostPosted: Sun Oct 07, 2007 6:46 pm    Post subject: Reply with quote

What, you mean like James May! Rolling Eyes

mostdom wrote:
...but his co presenter May writes in the motoring section of the weekend Telegraph, this could be more his subject.

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GPS_fan
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PostPosted: Tue Oct 09, 2007 7:53 am    Post subject: Reply with quote

I guess from the figures given for advertising at motorway services that advertising in other places like London Underground would also be excessively high
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Skippy
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PostPosted: Tue Oct 09, 2007 9:47 am    Post subject: Reply with quote

Darren wrote:
We can't afford adverts in Top Gear etc but know we have an excellent product that would be of benefit to many more users than we have currently


Have you tried bunging Clarkson et al a free database subscription. Maybe someone will give you a plug. Wink
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BMW330
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PostPosted: Tue Oct 09, 2007 10:05 am    Post subject: Reply with quote

Skippy wrote:
Darren wrote:
We can't afford adverts in Top Gear etc but know we have an excellent product that would be of benefit to many more users than we have currently


Have you tried bunging Clarkson et al a free database subscription. Maybe someone will give you a plug. Wink


It's high time they did a review of GPS camera location technology (and databases). Problem is, it will be so dumbed down for their TV audience that no-one will be able to spot that it's not the GPS device, but the quality of the database that counts.
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DennisN
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PostPosted: Tue Oct 09, 2007 11:08 pm    Post subject: Reply with quote

GPS_fan wrote:
...I'm rather disappointed that out of over 213,000 members I can count the number of contributors to this thread on 2 fingers and although I have no marketing background I have the lion's share of posts Crying or Very sad
Would that be posts in wet cement? Laughing

Anyway, I've only just found this thread today - I could do with some facility to alert me when my vain gets taken by name.

I have readily offered to have "magnetics" on the van, but I suppose consideration of that is at least held back during the new logo competition. I had an idea of a camera symbol and the text of "My Satnav knows all the speed cameras in POCKETGPSWORLD.COM, Does yours?" and maybe "Yes, please overtake me, my Satnav is watching the speed cameras on POCKETGPSWORLD.COM" (Although I subsequently altered "speed" to read "safety"). It's not a particularly cheap advert, even carried free by me. And not everybody can do it - you need a suitable space on the vehicle. Cars aren't big enough (although one across the windscreen of VW Golfs might be good! Twisted Evil ) and many vans already have livery which the owners wouldn't want covered or "distracted from" by other advertising.
BMW330 wrote:
Skippy wrote:

Darren wrote:

We can't afford adverts in Top Gear etc but know we have an excellent product that would be of benefit to many more users than we have currently

Have you tried bunging Clarkson et al a free database subscription. Maybe someone will give you a plug. Wink

It's high time they did a review of GPS camera location technology (and databases). Problem is, it will be so dumbed down for their TV audience that no-one will be able to spot that it's not the GPS device, but the quality of the database that counts.
Mike watches Top Gear!! Laughing And they won't want to do anything unless it includes burning rubber, which cameras ain't!!
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DennisN
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PostPosted: Tue Oct 09, 2007 11:19 pm    Post subject: Reply with quote

Does anybody know the costs for hoardings?
Does anybody know the costs for on the backs of buses?
I suppose they're prohibitive too. Crying or Very sad
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BMW330
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PostPosted: Wed Oct 10, 2007 12:30 am    Post subject: Reply with quote

GPS_fan wrote:
And they won't want to do anything unless it includes burning rubber, which cameras ain't!!


...or tanks, helicopters, guns and other military hardware. So maybe the approach to take for the show is a battlefield analogy, where the force with the best intelligence wins. Set it up as a mock battle - plant a few enemy artillery pieces (aka empty Gatso boxes) around the country and see how quickly they get reported and fed back to the "troops" in the field. I bet I know who'd win (I mean really, with "Special Forces" like Dennis doing recon, who else would stand a chance!)

If nothing else, it's an interesting concept for a competition to generate more interest. Will also be much easier to get sponsorship for something like this.
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biggles150
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PostPosted: Wed Oct 10, 2007 3:37 am    Post subject: Reply with quote

How about a stand at the next motor show, you could give demo's and sell subscriptions on the spot.
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DennisN
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PostPosted: Wed Oct 10, 2007 7:44 am    Post subject: Reply with quote

biggles150 wrote:
How about a stand at the next motor show, you could give demo's and sell subscriptions on the spot.
Now that sounds like a VERY good idea Clap - complete with large screen (or just a large screen super new expensive MacBook Pro 17 laptop) showing a running demo and/or videos (like from my cab-mounted cam) showing the DB in action (in Blackpool, home of the safety camera?). Maybe the price of a stand is affordable?
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mostdom
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PostPosted: Wed Oct 10, 2007 7:51 am    Post subject: Reply with quote

What about them trailers and box vans parked curiously in farmers fields like you see on the M4. Maybe you could park Dennis there. If you managed to get mecond in top gear it would probably only be a news short and not a full blown article.

Now with Dennis here things will get serious! Razz
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GPS_fan
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PostPosted: Wed Oct 10, 2007 8:06 am    Post subject: Reply with quote

[quote="BMW330"]
GPS_fan wrote:
And they won't want to do anything unless it includes burning rubber, which cameras ain't!!


I think I've been mis-quoted here - this comment was made by Dennis:

DennisN wrote:
Mike watches Top Gear!! Laughing And they won't want to do anything unless it includes burning rubber, which cameras ain't!!


Glad you found it Dennis.

I was trying to find details for London back cabs because I know they have a drivers' shelter but I couldn't find details for any association or similar, but there must be a way of getting advertising space.
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GPS_fan
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PostPosted: Sun Nov 04, 2007 10:03 pm    Post subject: Reply with quote

Are you considering advertising in the UK only or target a wider audience?
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GPS_fan
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PostPosted: Sun Nov 04, 2007 10:10 pm    Post subject: Reply with quote

biggles150 wrote:
How about a stand at the next motor show, you could give demo's and sell subscriptions on the spot.


...or if a stall is over budget, could you share a stall (and expenses) with somebody else?
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RobBrady
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PostPosted: Wed Nov 07, 2007 8:51 pm    Post subject: Reply with quote

Thanks for all the suggestions!

We are currently testing the waters with increased advertising on Google which is looking promising, but we are still considering other options.

For the moment we are using the budget on UK advertising, but it is our intention to branch out worldwide as soon as the recently launched international speed camera database reaches a quality we are all happy with.
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