TomTom LIVE Services Grow in 2011

RobBrady · Posted: Wed Dec 21, 2011 5:26 pm Post subject: TomTom LIVE Services Grow in 2011

At the end of 2011, 1.5 million people around the globe will be actively using TomTom LIVE Services, including TomTom HD Traffic.

The latest figures from TomTom show that they have increased the number of users by 810,000 this year, up from 690,000 at the start of the year.

HD Traffic is the TomTom service that delivers real-time traffic information to their LIVE connected range of devices. Utilising data from other LIVE devices as well as Vodafone network customers, the system can pinpoint traffic issues and offer drivers routes that will avoid them. Over 80 million people share anonymous location data with TomTom.

Currently, over 90% of TomTom's automotive systems and 20% of TomTom's Portable Navigation Devices sold in Europe come equipped with LIVE Services.

The UK has the highest take up and renewal rate of HD Traffic within all TomTom's markets, significantly higher than the rest of Europe.

TomTom HD Traffic now claims to provides highly accurate traffic information of the whole road network including exit roads, slip roads and minor roads, which are not covered by competing technologies.

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Robert Brady

Froggy · Posted: Wed Dec 21, 2011 8:59 pm Post subject:

As long as you don't live in Scotland or Wales??? Evil or Very Mad

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GO 750 Live HD Traffic, Map Europe 930, Navcore 9.510

Graeme2812 · Posted: Wed Dec 21, 2011 11:30 pm Post subject:

I think credit where credit is due. Their traffic flow data I've found to be excellent. I have however more recently found more and more of what can only be described as ghosts delays. HD Traffic reporting delays and then I've seen nothing but clear roads ahead.
Better this way than the other way around I guess.

Just a pitty they can't get it so right as to tell me when major roads are closed though. Evil or Very Mad

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Graeme Bennett
Go 540 LIVE
App. 9.510.1234792.1 (2039,04/04/2013)
United Kingdom & ROI v945.6174

MikeB · Posted: Thu Dec 22, 2011 12:15 am Post subject:

These figures are relatively meaningless. TomTom might just as well have said we have sold x million devices this year. The important figure is the number of subscription renewals, which is a figure never mentioned.

I know where there are 3 live devices with no subscription and one with the subscription that was bundled with the device...
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Mike Barrett

DennisN · Posted: Thu Dec 22, 2011 8:48 am Post subject:

Two of the largest ever topics on the TT Discussions Forum are about the rubbish range of the HD Traffic service - TT keep trying to close it down or ignore it, but it rears its ugly head again.

You (well, TomTom) certainly CAN fool most of the people, most of the time. Same old marketing hype like MapShare being used by millions of users and millions of miles of roads changing every year.
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Dennis

If it tastes good - it's fattening.

Two of them are obesiting!!

MikeB · Posted: Thu Dec 22, 2011 12:01 pm Post subject:

I have just been in contact with TomTom who have informed me that in the UK they are seeing an 'average of 28% renewal rate'. This is a very respectable renewal percentage and this figure is far more important to both TomTom and the user base as it is more indicative of the real churn rate after the initial free or bundled Live services have expired.
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Mike Barrett

Graeme2812 · Posted: Thu Dec 22, 2011 12:28 pm Post subject:

MikeB · Posted: Thu Dec 22, 2011 12:35 pm Post subject:

28% is actually a very high percentage. The normal retention rate for subscriptions is between 2% and 10%. That make the TomTom Live a very good return.
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Mike Barrett

DennisN · Posted: Thu Dec 22, 2011 12:40 pm Post subject:

I think to be fair, the majority of non-renewals is likely to be those who have no idea how to go about it - isn't it a well known urban myth that a very large number of TT buyers never update maps or OS?

Sure, I haven't renewed Live services on one of my devices - partly because I still have it on another device, but also because I'm dissatisfied with the service, and I won't be renewing on the remaining device if they don't get the range back to a useful distance.
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Dennis

If it tastes good - it's fattening.

Two of them are obesiting!!

tomtom_shareholder · Regular Visitor Joined: Apr 08, 2011 Posts: 64

You can find this info on the investor part of the site
http://corporate.tomtom.com/reports.cfm

Q3 results
http://files.shareholder.com/downloads/TOMTOM/1455681769x0x511023/1c202b89-635b-4a51-9dee-3d57e304de8f/111024%20Third%20Quarter%202011%20results%20-FINAL.pdf

Our PND market share in Europe was 45%, which is the same as in the prior quarter. Our North American market share grew sequentially from 21% to 25%. Consumer announced the introduction of the VIA range of PNDs for the nascent Indian market.

The VIA range was also introduced in Mexico and Argentina. A new GO LIVE range was launched with travel-specific apps which include Expedia, TripAdvisor and Twitter. The take up rate of our LIVE Services increased in the quarter to 28% compared to 21% last year.

Our latest map release covers 35 million kilometres of navigable roads in over 100 countries. Licensing announced a number of traffic information related contracts, amongst others with the Flemish government and Mappy. As a group we showed our commitment to reducing congestion by launching our Traffic Foundation which is dedicated to fostering collaboration and nurturing talent in the field of traffic management. TomTom Places was launched on the iPhone and made available in 5 countries in Europe.

Automotive announced the expansion of existing relationships with Renault, Fiat and Mazda. We will be supplying Renault’s electric vehicle Fluence with our factory fitted navigation product, including a real time charging station reservation feature. We will supply the new Mazda 3 and CRX-5 series with our solutions, of which the latter will be factory fitted. Fiat has announced that it will offer our integrated solution as an option on the new Panda. All solutions are connected and offer LIVE Services, including HD Traffic.

Business Solutions expanded geographically into Australia. In the quarter, the number of WEBFLEET subscriptions grew by 9,000 to 161,000, a year over year increase of 39,000 or 32%. With over 13,000 individual customers, Business Solutions now has the largest customer base of any telematics service provider in Europe.

DennisN · Posted: Thu Dec 22, 2011 1:33 pm Post subject:

Thank you shareholder. But I fear that doesn't get my device to show me the traffic on my route, does it?
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Dennis

If it tastes good - it's fattening.

Two of them are obesiting!!

LesP2008 · Posted: Thu Dec 22, 2011 4:39 pm Post subject:

Well try another one of your many, many, many, many, many devices you keep telling us all about

spook51 · Posted: Thu Dec 22, 2011 6:34 pm Post subject:

Or one of the many, many, many, many, many other threads in which you write about it.

tomtom_shareholder · Regular Visitor Joined: Apr 08, 2011 Posts: 64

IMHO TomTom's do not offer the best hardware (Garmin's do) but when it comes to routing, either based on historic/predictive data (IQ routes) or live data (HD traffic) there is nothing nearly as good as TomTom.

Also I am very happy with the quality of their maps, but it seems to depend on the region which maps are more accurate: Navteq's or TomTom's. From what I hear Navteq maps are very good in the US, and TomTom/TeleAtlas maps to be more accurate in (mainland) Europe.

For Asia I don't know. I've read a lot of news about TomTom updating maps of India and other Asian countries. As well as maps in South America. But I don't know how Navteq is doing over there.

Darren · Posted: Thu Dec 22, 2011 7:07 pm Post subject:

Personally I don't see much difference between Navteq and TomTom map data.

TomTom do have a lead in IQ Routes and HD Traffic but neither of these leads will last long and there is nothing to stop Navteq's Traffic solution from being as effective.

TomTom need to return to their roots and become more customer focussed. They also need some innovative product designs. Both areas have been neglected in recent years, due in no small part to becoming a public company and the unfortunately timed purchase of Tele Atlas.
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Darren Griffin

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