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Joined: Jul 21, 2004 Posts: 2718 Location: Chelmsford, UK
Posted: Fri Mar 12, 2010 12:55 pm Post subject: TeleNav Provides Insight Into American GPS Usage
TeleNav, one of the largest providers of location based services (LBS), have revealed that outside of the standard A to B satnav routing, Walmart is the most searched for destination while driving on US roads.
Starbucks came in a close second, followed by more large retailers, Target and Best Buy. Bank of America took fifth spot.
Contrary to what the rest of the world may believe, burger bars are not the most popular driver destination for Americans. TeleNav's search data shows that pizzas are the most sought after food category. Chinese food came in second with burgers managing a perhaps surprising third.
TeleNav analysed the national GPS search data of their navigation product users in December 2009. The data was collected anonymously. _________________ Robert Brady
Joined: Aug 31, 2005 Posts: 15271 Location: Bradford, West Yorkshire
Posted: Fri Mar 12, 2010 2:31 pm Post subject:
not that i'm cynical or anything but...
what if the back-end POI data was poor and users ended up searching twice for 'Walmart' cos the initial search took them to the wrong location... they then assume they had typed it wrong, search again for 'Walmart' only to see that yes, this is where the (wrong) POI data is located...
a situation like that wouldn't be uncommon - just look at the TeleAtlas petrol station POIs!! - and that would clearly skew the results!
Joined: Nov 25, 2004 Posts: 344 Location: DFW, Texas, USA
Posted: Fri Mar 12, 2010 5:36 pm Post subject:
Couple of random points.
1, what's a burger bar? A fast food joint?
2, I've got my suspicions that the searches for pizza places might very well be the searches from pizza delivery drivers trying to find their way back to base. Because, really, nobody goes /out/ for pizza. You get it delivered.
Posted: Today Post subject: Pocket GPS Advertising
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