Big in Japan’s ShopSavvy Adds Skyhook Wireless Location Tech

[RobBrady]

Big in Japan’s ShopSavvy Adds Skyhook Wireless Location Technology
Popular Android personal shopping application integrates reliable advanced hybrid positioning to enhance location performance

BOSTON & DALLAS--(BUSINESS WIRE)--Skyhook Wireless, provider of the patented Wi-Fi Positioning System (WPS) and the hybrid location system XPS, and Big in Japan, developer of the ShopSavvy personal shopping assistant for the Android-powered T-Mobile G1 phone, today announced that ShopSavvy has integrated the Skyhook Wireless Android SDK to enhance location performance. Although the Android OS offers a standard positioning system, developers must choose to integrate Skyhook Wireless’ Android SDK to deliver location that works reliably everywhere.

With ShopSavvy, consumers can scan product barcodes using their phone’s built-in camera to search for the best prices online and at nearby stores. The application uses location awareness to facilitate searches of local store inventories for products and prices.

“Comparison shopping at local stores is a core feature of ShopSavvy, and having fast, accurate location results is critical to this,” said Alexander Muse, co-founder of Big in Japan. “The Skyhook Wireless positioning system is the best way to deliver high-quality location service on Android devices.”

“ShopSavvy is a unique application that uses the context of location to improve and add relevancy to local search,” said Kate Imbach, director of marketing at Skyhook Wireless. “For location to truly enhance apps, it must meet consumer standards for reliability. Skyhook Wireless offers the only hybrid positioning system that meets these standards.”

ShopSavvy has hundreds of thousands of users worldwide, and can be downloaded on any Android device today. Existing users must upgrade to ShopSavvy Version 3.3 – Gigan to take advantage of Skyhook Wireless integration. The Gigan release also includes faster barcode scanning, stealth mode, menu shortcut indicator, private mode, and Twitter integration.

Skyhook Wireless offers a publicly available SDK for Android developers at http://www.skyhookwireless.com/developers/sdk.php.

About Skyhook Wireless

Founded in 2003, Skyhook Wireless has pioneered the development of the first hybrid positioning system to fully leverage Wi-Fi, GPS and cell towers delivering precise location data supporting the growing market for location-based services. Skyhook's hybrid positioning system XPS requires no new hardware, works indoors and outdoors, provides an instant location and is more accurate than current technologies in congested downtown areas. Skyhook Wireless is headquartered in Boston, MA, and is privately held. Investors include RRE Ventures, Bain Capital Ventures, Intel Capital and CommonAngels. For more information visit www.skyhookwireless.com

About Big in Japan

Big in Japan Inc. is a Dallas-based idea factory for mobile applications, building software for Google's Android platform and Apple's iPhone. Big in Japan's ShopSavvy application -- a personal shopping assistant -- is one of the most popular applications on the Android-powered T-Mobile G1. For more information, visit www.biggu.com.

Skyhook Wireless
Beth Winkowski
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Robert Brady

[DennisN]

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