NAVTEQ Traffic™ Surpasses Two Million Subscription Mark...

RobBrady

NAVTEQ Traffic™ Surpasses Two Million Subscription Mark in North America

First commercialized, personalized, real-time traffic product in U.S. powers leading traffic-enabled navigation systems

NAVTEQ, a leading global provider of digital map data for location-based solutions and vehicle navigation, announced that the number of subscribers to NAVTEQ Traffic in North America has surpassed two million, more than quadrupling the number of subscribers just one year ago.

NAVTEQ Traffic is a unique data gathering, aggregated and quality-tested, comprehensive solution that links up-to-the minute traffic information to map data and enables wireless transmission directly to vehicle on-board navigation systems, personal navigation devices and cell phones. NAVTEQ Traffic delivers detailed information about road construction, the speed that traffic is moving and incidents such as accidents allowing navigation devices and drivers to make smart routing and re-routing decisions.

NAVTEQ Traffic is available in more than 120 markets*, covering more than 200 million people in the United States and Canada.

NAVTEQ Traffic also enables a wide range of the leading traffic-enabled navigation solutions in North America, including:

• Garmin, ranked #1 in Customer Satisfaction by JD Power & Associates 2008 Survey of Portable Navigation Devices

• Verizon Wireless (VZ Navigator), named the #1 Wireless Navigation Service and 2008 Carrier of the Year by Wireless Week

• NAVTEQ Traffic.com, the #1 U.S. provider of online and mobile traffic information, per comScore’s MediaMetrix

*As defined by the U.S. Census Bureau

• The Infiniti G35, ranked the #1 Traffic-Enabled Vehicle Navigation System by JD Power and Associates 2008 Navigation Usage and Satisfaction Study

NAVTEQ Traffic was the first in North America to commercially deliver real-time personalized traffic linked to the map in a navigation system in 2004, and continues its leadership by delivering accurate, robust traffic information to millions of consumers in North America through a wide variety of distribution channels, including:

• NAVTEQ Traffic Satellite™ via satellite radio

• NAVTEQ Traffic RDS™, delivered over RDS-TMC sub channels on FM radios for traffic service on navigation systems

• NAVTEQ Traffic ML™, which powers websites, two-way connected GPS devices and mobile navigation and mapping applications through standard Internet XML formats

• NAVTEQ Online™ via consumer websites

In order to provide this comprehensive and reliable real-time traffic information for commuters, NAVTEQ Traffic utilizes its highly-advanced, proprietary NAVTEQ Smart Traffic Processor™, which merges and optimizes multiple sources of traffic data. These sources include GPS probe data, as well as fixed sensor data points from toll tag readers and proprietary and government sensors. NAVTEQ-collected historical information and combined incident and flow data are also important components of the NAVTEQ Traffic offering.

“From the beginning, NAVTEQ has been committed to delivering the comprehensive and accurate traffic information consumers are demanding to make their daily lives easier,” said Howard Hayes, vice president for NAVTEQ Traffic. “This milestone represents an exciting level of growth by companies which recognize the value of making real-time traffic more broadly available.”

About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 4,000 employees located in 196 offices and in 43 countries.
NAVTEQ, NAVTEQ Traffic and Smart Traffic Processor are trademarks in the U.S. and other countries. All rights reserved.
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Robert Brady

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