NAVTEQ Signs Agreement with AutoroutesTrafic, French...

RobBrady

NAVTEQ Signs Agreement with AutoroutesTrafic, French Motorway Operations Partnership, for Traffic Data in France

Data key component of comprehensive NAVTEQ Traffic™ offering in France

NAVTEQ, a leading global provider of digital map data for location-based solutions and vehicle navigation, announced an agreement with Autoroutes Trafic, a partnership of nine French motorway operators, for French traffic data that will become a key component of NAVTEQ Traffic’s real-time traffic offering in France.

NAVTEQ Traffic is a comprehensive data gathering, aggregation and quality-tested solution that links up-to-the minute traffic information to map data. It enables wireless transmission directly to vehicle on-board navigation systems, personal navigation devices and cell phones. NAVTEQ Traffic delivers detailed information about road construction, the speed that traffic is moving and incidents such as accidents, allowing navigation devices and drivers to make smart routing decisions.
NAVTEQ Traffic is currently available in North America and Germany and is expanding its traffic product portfolio to include additional European countries, including France. NAVTEQ’s strategy allows customers to access comprehensive real-time traffic information for European countries from a single source, versus the multiple suppliers required currently.
Autoroutes Trafic, formed in 2003, is the sole source of proprietary traffic data on more than 8,000 kilometers of French motorways and broadly licenses its data to service providers in France to disseminate this information to the general public and to commercialize the content. This traffic data includes:

• Flow data from fixed sensors installed on motorways and within public road networks in urban areas

• Incident data which is provided exclusively by the motorway operators’ patrol and safety services organizations.

NAVTEQ Traffic, preferred in North America by leading companies for its complete and comprehensive traffic solution, will combine this French sensor and incident data with GPS probe (GPS-enabled commercial and consumer devices) and other NAVTEQ-collected information utilizing its highly-advanced, proprietary NAVTEQ Smart Traffic Processor™, which merges and optimizes multiple sources of traffic data to provide accurate, high-quality real-time traffic information for travelers. NAVTEQ Traffic data will be commercially available in France in the first half of 2009.

“We're committed to working with global leaders, such as Autoroutes Trafic, to provide our very successful NAVTEQ Traffic solutions in Europe, “ said Howard Hayes, vice president for NAVTEQ Traffic. “This agreement represents another step in our dedicated effort to become the most trusted single source for European traffic, offering European commuters quality traffic information that will save them time and money.”

About Autoroutes Trafic
Autoroutes Trafic is a joint venture of French private motorway companies and the leading provider of real time traffic data in France, gathered from a variety of sources including motorways and urban networks. Autoroutes Trafic has also developed a broad range of real time and forecast traffic services for consumers, which include Internet and television feeds utilizing sensor data and video views.
Autoroutes Trafic is a trademark in France. All rights reserved.

About NAVTEQ
NAVTEQ is a leading provider of comprehensive digital map information for automotive navigation systems, mobile navigation devices, Internet-based mapping applications, and government and business solutions. NAVTEQ creates the digital maps and map content that power navigation and location-based services solutions around the world. The Chicago-based company was founded in 1985 and has approximately 4,000 employees located in 196 offices and in 43 countries.
NAVTEQ and NAVTEQ Traffic™ are trademarks in the U.S. and other countries. All rights reserved.
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Robert Brady

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