Happy 5th Birthday TomTom GO!

RobBrady · Posted: Wed Mar 18, 2009 2:42 pm Post subject: Happy 5th Birthday TomTom GO!

Happy 5th Birthday TomTom GO!

Five years since launch of first all-in-one portable navigation device

18 March 2009 - TomTom, the world's leading navigation solutions
provider, today announces that it has been exactly five years since it
launched its first all-in-one portable navigation device. The launch of
the first TomTom GO marked the start of an era that made navigation
available for every car driver. TomTom's intuitive user interface, the
ease-of-use, smart routing and the fact that it works straight out of
the box have remained at the core of each product development cycle and
product introduction.

Since 2004, TomTom has launched dozens of new portable navigation
devices, including the TomTom ONE and TomTom XL series, and the
successors of the original TomTom GO. The TomTom ONE series is still the
world's best selling portable navigation device. In total, the products
have won more than 1,000 awards and test reviews to date, and TomTom has over 30 million users around the globe.

More importantly, TomTom has introduced technologies that fundamentally
changed the navigation industry: TomTom Map Share(tm), TomTom HD
Traffic(tm) and TomTom IQ Routes(tm).

IQ Routes

IQ Routes uses information about the actual speeds driven on roads at
different times of day, so users know their route is always the best
available. Depending on the time of the week or hour of the day drivers
set off, the most efficient route will be calculated for that moment. It
takes into account any factors that can delay drivers' journeys based on
information derived from years of gathering anonymous historic speed
measurements.

HD Traffic

High Definition Traffic is TomTom's real-time traffic information
solution that uses anonymously collected and processed traffic data,
using multiple sources and techniques. Through the unique combination of
these sources, TomTom HD Traffic users receive traffic information that
is faster, more accurate and more complete than available anywhere else,
allowing users to avoid unnecessary delays and have peace of mind on
their journey.

Map Share

Map Share is TomTom's proprietary map improvement technology, which
enables users to easily and instantly improve maps. TomTom users can
respond in real time to changes in the road network and correct the maps
on their TomTom devices accordingly. Roads are changing by as much as
15% every year. Map Share gives TomTom users the option to capture all
these changes on their device in-between map releases and keep their
data current.

"We are humbled, thrilled and extremely motivated about the leading role
TomTom has played in igniting and driving the PND market in the past 5
years," said Harold Goddijn CEO of TomTom. "Despite the changes the
industry has seen in just five years, TomTom's focus has remained the
same: optimising the driving experience by delivering dynamic route
guidance that is relevant to every driver's journey. You can count on
us to continue with this strategy."

About TomTom

TomTom NV is the world's leading provider of navigation solutions and
digital maps. TomTom NV has more than 3,300 employees working in four
business units - TomTom, Tele Atlas, Automotive and WORK. TomTom's
products are developed with an emphasis on innovation, quality, ease of
use, safety and value. TomTom's products include all-in-one navigation
devices which enable customers to navigate right out of the box; these
are the award-winning TomTom GO family, the TomTom XL and TomTom ONE ranges and the TomTom RIDER. In addition, independent research proves
that TomTom products have a significant positive effect on driving and
road safety. Tele Atlas delivers the digital maps and dynamic content
that power some of the world's most essential navigation and
location-based services (LBS). Through a combination of its own products
and partnerships, Tele Atlas offers digital map coverage of more than
200 countries and territories worldwide. The Automotive business unit
develops and sells navigation systems and services to car manufacturers
and OEMs. TomTom WORK combines industry leading communication and smart navigation technology with leading edge tracking and tracing expertise.

TomTom NV was founded in 1991 in Amsterdam and has offices in Europe,
North America, Middle East, Africa and Asia Pacific. TomTom is listed at
Euronext Amsterdam in The Netherlands. For more information, please
visit www.tomtom.com.
_________________
Robert Brady

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