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Telmap enters MID market with GPS application
 Telmap are a company known for navigation on mobile phones, in particular the Blackberry devices. Yesterday they announced that their sat-nav and LBS applications will be available for the new MID devices.
MID devices are internet computers sized between a PDA and a netbook. They are powered by an Intel Atom processor and can run Windows or Linux operating systems. The MID device is great for surfing the web and communications typically they have multiple technology solutions to connect to the internet: WiFi, 3G, GPRS etc. The drawback is that they are a little large to carry in your pocket.
I will be visiting Telmap at Mobile World Congress next week and will try and get a video demo of the MID Navigation system working.
The full Telmap press release follows...
Telmap Enters Mobile Internet Device Market Segment with Advanced Navigation and Location Services
LONDON – February 12, 2009 – Telmap, the world leader in mobile location solutions, today announced that it is delivering an advanced navigation and location based service for Mobile Internet Devices (MIDs) based on the Intel® Atom™ processor and Linux-based Moblin platform.
As a leading authority in mobile location services, Telmap is embracing the MID category to bring rich navigation and location based services to mobile users. This announcement further highlights Telmap’s multi-platform approach to devices and the addition of Linux to its extensive list of supported OS platforms.
The Intel Atom processor delivers high performance at dramatically lower power while delivering a compelling Internet experience for MIDs. MIDs are expected to support always-on connectivity, high-resolution displays and touch-screen interfaces, which make them ideally suited for advanced search, mapping and navigation solutions.
“As the need for mobility and always-on internet connectivity take a firmer grip on our society, the extension of our business to support the MID category was clearly a natural step for Telmap”, says Oren Nissim, CEO of Telmap. “We see MIDs as another great platform that will drive a more connected and location-aware society. The high performance of the Intel Atom processor will support our technology requirements, and in turn will provide an advanced user experience in mobile navigation and location technologies.”
“Mobile Internet Devices are ideally suited to deliver real-time Internet-based navigation and location based services on the go,” said Pankaj Kedia, director of global ecosystem programs in the Ultra Mobility Group at Intel Corporation. “The high performance and visual capabilities of MIDs enabled by the Intel Atom processor, combined with Telmap’s expertise in navigation and location services, will make it easier to bring these experiences to people.”
Combining its advanced search features, Telmap can provide live, location-aware and real time information to any user in-car or on foot. Its technology has been chosen by leading industry players in Europe (Orange FT Group, Vodafone, SFR, The Carphone Warehouse and O2), in North America (AOL MapQuest, Sprint, ATT), and in Africa (Vodacom).
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