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Navigon US Launches MyRegion for iPhone

Article by: maft
Date: 16 Mar 2010

pocketgpsworld.comNavigon have today launched their latest product for the iPhone. Targeted at US users, MyRegion offers partial map activation depending upon your region. The entire North America maps are downloaded with the app and activation of the other regions (East, Central or West) is via an in-app purchase. I've often wondered why companies didn't use this method instead of relying on a single app for each region. MyRegion is available now in the AppStore at the introductory price of $24.99 (normal price $29.99) with extra regions on offer at $12.99 (normally $14.99). The introductory offers end on April 12th.

Posted by MaFt on Tue Mar 16, 2010 6:05 pm Reply with quote

Press release follows:

NAVIGON Launches MyRegion: First iPhone Navigation App in the U.S. with Adjustable Map Access
Regional Map Choices Allow Premium Navigation at a Reduced Price, Map Upgrades Available On the Go

Hamburg/Germany, March 16, 2010—NAVIGON AG, a world- leading provider of mobile navigation solutions, today announced the launch of NAVIGON MyRegion in the Apple App Store. NAVIGON MyRegion is a customizable version of NAVIGON’S popular iPhone navigation app, MobileNavigator, with regional map access for the Eastern, Central or Western U.S. It is the first iPhone navigation app that lets users upgrade to additional regions within the app and on the go, providing cross country navigation at choice. The total U.S. map is downloaded upon purchase of the first “MyRegion,” which allows activation of additional map regions via a seamless In App Purchase from the application. NAVIGON MyRegion delivers the same premium feature set currently available in the North American version, MobileNavigator, and each version will receive the same updates. Access to the first region is available an introductory price of $24.99 (normally $29.99,) until April 12th with no hidden charges or additional monthly fees. Each regional map can be accessed as an In App Purchase for an introductory $12.99 (normally $14.99). MobileNavigator with map access for all of North America (including Eastern, Central and Western U.S. as well as Canada,) is available for $79.99.

“NAVIGON MyRegion gives our customers the power of choice to only access the areas they use, enabling a customized and tailor-made navigation experience at a price built for all budgets,” said Gerhard Mayr, NAVIGON vice-president worldwide mobile phones and new markets. “At the same time we are providing our customers the peace of mind of being able to upgrade to additional regions and cross country navigation later on, independent of additional downloads.”

NAVIGON MyRegion includes all the features and capabilities as MobileNavigator 1.4 plus NAVIGON MyRoutes. This new feature will be added to MobileNavigator North America via an upcoming update to 1.5.0 due this spring. NAVIGON MyRoutes is an industry first feature that learns from the users driving style to provide customized and better route recommendations. The feature also offers up to two alternative routes clearly displayed on a map including ETA, distance and driving time. This lets user choose the route that best serves their individual situation.

NAVIGON MyRegion offers a familiar, yet streamlined user interface that offers intuitive visual feedback and readily accessible connected features, which takes the efficiency of mobile navigation to new heights. It is the most feature rich navigation solution for the iPhone and transforms the Apple phone into a premium navigation device. NAVIGON MyRegion provides turn-by-turn directions independent of a cell or wireless signal, since the full map material is saved on the iPhone. It is the only iPhone navigation solution that includes Google Local Search, Reality View™ Pro, branded in-route POI’s, seamless in app iPod controls, enhanced pedestrian mode, NAVIGON MyRoutes, Connection to Facebook and Twitter and Traffic Live in one application. Traffic Live provides crowd sourced real-time traffic information to calculate better routes that avoid congestion and get drivers to their destination faster. The feature is available as an in app one-time purchase at a promotional price of $19.99 until April 12th (normally $24.99).

NAVIGON is dedicated to delivering premium navigation software for multiple mobile phone platforms. The company recently launched MobileNavigator for Windows Phone and announced an application for Android phones.

NAVIGON showcases its navigation solutions for smartphones at CTIA Wireless 2010 in Las Vegas, March 23-25, booth #7050.

For more information, please visit: www.navigon.com/iphone.

Posted by davidsanjos on Sat Mar 20, 2010 3:51 am Reply with quote

All company can not offer single application for single region because it becomes sometime costly or people may not find directly their application. So it is reliable for them to give their application link to most used region's application.

The harder you fall, the higher you bounce.

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