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New Newsletter Format
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Darren
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Location: Hampshire, UK

PostPosted: Fri Dec 05, 2008 12:47 pm    Post subject: New Newsletter Format Reply with quote

Although I'm posting this ahead of publication, those of you who subscribe to our Newsletter will hopefully notice we have tried an entirely new format this week and would love to hear your views on whether it is a change for the better or not!

So please post your views, good or bad here once you have seen today's Newsletter which can be viewed on-line here.

<fingers crossed> Very Happy
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BrianA
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Joined: Nov 22, 2003
Posts: 91
Location: Washington, UK

PostPosted: Fri Dec 05, 2008 2:51 pm    Post subject: Reply with quote

I like the content, but have problems with the format:

- a really annoying speed camera image that keeps flicking

- smaller font size?

- grey rather than black font which, with the small size, makes the text unnecessarily difficult to read.

Shocked
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sailorman
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Joined: Nov 07, 2006
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Location: Cambs

PostPosted: Fri Dec 05, 2008 3:14 pm    Post subject: New format newsletter Reply with quote

Very Happy Excellent and well thought out change. Very readable; so keep it up.
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Darren
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PostPosted: Fri Dec 05, 2008 3:17 pm    Post subject: Reply with quote

BrianA wrote:
a really annoying speed camera image that keeps flicking

- smaller font size?

- grey rather than black font which, with the small size, makes the text unnecessarily difficult to read.

Hmm so the flashing GATSO is a bad idea then! I've changed it now so it flashes twice then stops which is a compromise.

As for the font, it's actually larger than the previous Newsletter but perhaps the grey colour makes it harder for some to read? I did some testing with this layout and the font wasn't mentioned as an issue but I'll bear your comments in mind for next time.
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Anita
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Joined: Mar 15, 2006
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PostPosted: Fri Dec 05, 2008 3:37 pm    Post subject: Reply with quote

I much prefer the new style.

1) I like your compromise with the flashing Gatso, Darren. It catches the attention without being intrusive.

2) The text size is considerably bigger in the newsletter, but maybe it looks smaller on the website, depending on the user's settings.

3) I find the grey font easier on my aged eyes than high-contrast black on white.

You're never going to please all of us, Darren!
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Anita
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carl_the_cobbler
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Joined: Jul 22, 2007
Posts: 251

PostPosted: Fri Dec 05, 2008 3:58 pm    Post subject: Reply with quote

It is much more engaging to the eye, easier format to read and holds the interest a lot longer.
Must be honest and say that I never used to read it all, today I did.

So several Thumbs Up Thumbs Up from me

Cheers

Carl
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pushandpull
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Joined: Sep 12, 2004
Posts: 153
Location: Heywood, Lancashire

PostPosted: Fri Dec 05, 2008 4:10 pm    Post subject: Reply with quote

Congratulations to the team on the new format for the Newsletter.
I think it is excellent and a big improvement.
.
Larger print - nice touch for us oldies
Very clear and uncluttered - no excessive use of distracting colour and graphics
Easy to navigate thanks to all the links
.
I hope you will retain this format and not revert to the old one!

..Ken (Heywood, U.K.)
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luing
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Joined: Mar 06, 2006
Posts: 1

PostPosted: Fri Dec 05, 2008 4:13 pm    Post subject: Reply with quote

The grey charactors are very difficult to read. Black gives a much better contract on white background
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ropsey
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Joined: Jun 26, 2006
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PostPosted: Fri Dec 05, 2008 6:29 pm    Post subject: new format news letter Reply with quote

I like the new format, good on you for trying something different.
A lot of work goes into producing an interesting article in a new format.
Well done, change is progress.
R S PLACE
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Pocketgps
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Joined: Nov 16, 2004
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Location: Midlands, UK

PostPosted: Fri Dec 05, 2008 6:51 pm    Post subject: Reply with quote

Looks good to me - Well done Laughing
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SpikeyMikey
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Joined: Mar 21, 2006
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Location: Hertfordshire. Forever blowing bubbles

PostPosted: Fri Dec 05, 2008 6:58 pm    Post subject: Reply with quote

Looks good for me too Smile

I agree with comments about the grey text too. It's fine for me but I can understand why others may not see it in the same light Wink

Keep up the good work Thumbs Up
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i0i
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Joined: Jun 03, 2007
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PostPosted: Fri Dec 05, 2008 6:58 pm    Post subject: Reply with quote

Much better. The old news letter was a constant source of amusement to me, in Thunderbird all the text would appear about two pages off to the right. I had to scroll sideways to find it. Actually, I looked forward to the crazy scrolling layout, but this new format is much easier to read.

You still have some Thunderbird issues. The first few lines of this new newsletter appear like this;
"function viewOnLoad() { if (document.location.href.indexOf('spi=1') != -1) { if (navigator.userAgent.toLowerCase().indexOf('msie') != -1) { window.print(); } else { window.setTimeout(window.print, 10); } } if (document.location.href.indexOf('hgd=1') != -1) { var footer = document.getElementById("view-footer"); if (footer) { footer.style.display = 'none'; } } } Web Bug from http://rs6.net/on.jsp?t=1102355973445.0.1100360207501.107195&ts=S0369&o=http://ui.constantcontact.com/images/p1x1.gif"

Then the rest of it displays nicely. As mentioned, the text is a touch pale. The grey is nice, but could be a little darker.
Nice width, it's easy to read, and the different sections are more clear.
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Darren
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PostPosted: Fri Dec 05, 2008 7:10 pm    Post subject: Reply with quote

Thanks for the feedback, that's interesting that Thunderbird doesn't like the format, there shouldn't be anything in there that does not conform to the common standards but I'll pay some attention to it and see what is tripping it up.

Damn standards, I already have to implement custom code to force IE to display properly because MS choose not to abide by the defacto standards and now it looks like I'll have to add Thunderbird to the list too!
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richard345
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Location: Rainhill, Lancashire Not Merseyside!

PostPosted: Fri Dec 05, 2008 7:18 pm    Post subject: Reply with quote

I like the new format. It displays perfectly in Outlook 2003 and the quick links are excellent.

The Gatso flashes three times for me, but it's not at all distracting.

I was unsure about the grey font at first, but opening the message a couple of times, I've found it more easy on the eye than stark BLACK on white.

I too hope it stays.
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Darren
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Location: Hampshire, UK

PostPosted: Fri Dec 05, 2008 7:24 pm    Post subject: Reply with quote

I chose grey as I found it easier on the eye against the high contrast white page and it fits with our overall colour scheme. I suffer migraines that can be triggered by high contrasts but I'll test a slightly darker grey shade next week and we can solicit feedback as to whether that is an improvement or not.

This week the major test was the layout, next week I hope to spend some more time on editorial content with stuff that will be unique to the newsletter.

Thanks for all the feedback, the old format was easy to produce but we realised it was well overdue for an overhaul. This format is much more work but if its well received then it will be worthwhile.

The newsletter is sent out to over 100,000 members and even with the old layout we always saw huge increases in traffic to our site in the days following release so its important that we make the most of a valuable resource and make it something people actually look forward to receiving.
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Last edited by Darren on Sat Dec 06, 2008 11:47 am; edited 1 time in total
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