tomtom change there live services pricing structure

cjay2412 · Lifetime Member Joined: Jun 30, 2008 Posts: 102

Live services for tomtom live devices now cost between £28.50 and £55.00 dependant on which device you wish to load them onto

Sony xnv £28.50 1 year Europe

XL live regional £47.50 1 year UK only

Mazda nva 8110 SD £55.00 1 year Europe

http://www.tomtom.com/services/select.php?id=37&D=1236

How Do tomtom justify the price difference for an identical service

pward · Occasional Visitor Joined: Jun 15, 2005 Posts: 57

It's marketing. They cover different devices serving very different markets with differing numbers of potential customers and differing demographics.

TomTom doesn't have to justify the price difference; if a customer has a particular device and wants Live Services then they can't go anywhere else (TomTom know this...) and the customer either chooses to pay or not.

M8TJT · Posted: Mon Nov 19, 2012 7:02 pm Post subject:

So if you own a light bulb, you pay most? Very Happy

DennisN · Posted: Mon Nov 19, 2012 8:10 pm Post subject:

Daggers · Posted: Tue Nov 20, 2012 12:22 am Post subject:

Why is the 550 not in the list of available devices?
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M8TJT · Posted: Tue Nov 20, 2012 8:49 am Post subject:

Is that a rhetorical question?

MrT · Posted: Tue Nov 20, 2012 9:15 am Post subject:

They don't have to justify prices, TomTom is a business not a social service and they can charge what they like. TomTom will structure the pricing in the way that they think will maximise their overall profits.

What is often overlooked is that some Live Services will need network charges included and some not. Some may have a premium paid on the purchase of the device that covers part of the cost of the Live Services. There may also be agreements on pricing when a manufacturer agrees to produce a certain number of devices that will use Live Services.
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rfp2001 · Lifetime Member Joined: Mar 28, 2006 Posts: 134

DennisN' response summed it all up very nicely!! Well done, that man.

Daggers · Posted: Tue Nov 20, 2012 9:39 am Post subject:

DennisN · Posted: Tue Nov 20, 2012 10:00 am Post subject:

If you use that web page and try the thingy about identifying your device, your first two characters of your serial number (W3) will give the result GO 550 Live / GO 750 Live 1GB.

I didn't bother commenting previously (because I honestly believed you were being sarcastic), but this is a typical example of TomTom's shoddy work in these matters - quite simply, somebody forgot to include GO550 in the listing. It's on a par with them listing the same devices multiple times and omitting the odd one completely in compatibilty tables.

A rather more relevant omission from that page perhaps is in the content of Live Services - it doesn't mention Fuel Prices (even though they are not worth selling!).
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Dennis

If it tastes good - it's fattening.

Two of them are obesiting!!

M8TJT · Posted: Tue Nov 20, 2012 10:12 am Post subject:

DennisN · Posted: Tue Nov 20, 2012 10:47 am Post subject:

Maybe, but they've also got Speed Cameras and Search and Go, which are of similar value. Smile

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Dennis

If it tastes good - it's fattening.

Two of them are obesiting!!

Daggers · Posted: Tue Nov 20, 2012 2:22 pm Post subject:

DennisN

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