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TomTom celebrate 3yrs in the App Store
Article by: Darren Griffin
Date: 14 Sep 2012
To celebrate TomTom for iPhone and iPad's third anniversary in the iTunes App Store, TomTom are running a promotion.
Between now and 24th September, TomTom's navigation app for UK and Ireland has been reduced from £49.99 to £39.99.
Source: TomTom - iTunes App Store
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 Posted by IanS100 on Fri Sep 14, 2012 12:58 pm |
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It's a pity they don't mark the anniversary by releasing the Android version & with an introductory offer in line with this, or maybe even cheaper 
Galaxy Note 4 / TomTom GO : CamerAlert : CoPilot |
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| Posted by technik on Fri Sep 14, 2012 8:52 pm |
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| IanS100 Wrote: | | It's a pity they don't mark the anniversary by releasing the Android version & with an introductory offer in line with this, or maybe even cheaper |
TomTom usually reduce the prices before a new map or product is released to shift old stock.
Maybe the Android version will be £39.99 as Apple products were always over priced!
GO 620, Tomtom Android EU,
Garmin 2548LMT-D; 2599LMT-D |
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| Posted by peterc10 on Fri Sep 14, 2012 11:18 pm |
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Or maybe the announcement of the new iOS with built in Tom Tom maps along with navigation, and, apparently, free traffic, is scaring the willies out of them. Mind you I suspect it will still need downloading over the air and will not be stored on board, so maybe not.
Peter
HTC Sensation
Sygic GPS for Europe (No more TT "support"!)
Copilot for USA
Bury CC9060 bluetooth car kit & Brodit mount |
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| Posted by tomtom_shareholder on Sat Sep 15, 2012 12:15 am |
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You are correct that it has much to do with iOS6. But they're not scared though. They expect licensing revenues from Apple to be higher than decreasing revenue from apps. Cheap apps with no local map data will become obsolete. The more professional apps with onboard maps like tomtom or navigon will remain interesting, but they will become cheaper and they might sell less of them.
iOS6 also features TomTom HD traffic. Which is both interesting, exciting and/or scary. What will it do to the current business model and pricetag of HD traffic? What will Apple pay TomTom to use HD traffic all across iOS (200 million devices and rising fast with iPhone5) and also on upcoming desktop maps? Will Apple share user-data from iphone owners with TomTom to allow TomTom to derive traffic information from it? Increasing the HD quality in the US and introducing it in countries where HD traffic is not yet available (tomtom want to expand to China, Brazil, Russia and maybe Turkey).
TomTom management are being quite vague about these changes, risks and new opportunities, which are significant.
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| Posted by peterc10 on Sat Sep 15, 2012 7:12 am |
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I suspect this will cause TT real problems. Most iphone users are used to gobbling up data and their plans normally allow for it, so I suspect off board maps will be no problem to them (as long as they stay in their urban jungles). The sale of TT apps will plummet I suspect and I am sure Apple will have driven a very hard bargain. I suspect TT need Apple more than Apple need TT.
The scareder you are the vaguer you are usually.
A more important question for me, given that I suspect that my wife's iPad2 (with GPS) will soon be offered the upgrade, is will the new iOS offer the equivalent of Google Satellite view and street view, or will she be stuck with the maps only?
Peter
HTC Sensation
Sygic GPS for Europe (No more TT "support"!)
Copilot for USA
Bury CC9060 bluetooth car kit & Brodit mount |
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| Posted by IanS100 on Sat Sep 15, 2012 9:01 am |
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| peterc10 Wrote: | | ..... will the new iOS offer the equivalent of Google Satellite view and street view, or will she be stuck with the maps only? |
I very much doubt that TomTom can offer more than "maps only" & certainly nothing approaching that supplied free by Google
Galaxy Note 4 / TomTom GO : CamerAlert : CoPilot |
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| Posted by tomtom_shareholder on Sun Sep 16, 2012 1:12 am |
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| peterc10 Wrote: | | I suspect TT need Apple more than Apple need TT. The scareder you are the vaguer you are usually. |
there are two things to notion. One is, also stated by TomTom's CEO in an interview, that Apple doens't want to share revenue and data with competitor Google, which they now dumped and neither with their other competitor Microsoft-Nokia (bing/navteq).
So then the options for Apple were limited to one player: TomTom, a neutral player in the mobile / wireless segment with a global offering of maps of an automotive quality. And on the 'scary' part: TT's CEO already mentioned that revenue growth of the company will be there soon, as a result of their recent licensing and automotive contracts.
Concerning the other comment about the comparison with Google streetview. Indeed there will be no apple maps with streetview. TomTom does have streetlevel imagery, but they don't use commercially. They only use it for reading trafficsigns, roadmarks and to make their lane guidance feature. Apple will offer a 3D layer (flyover) in major cities which looks pretty cool but is not a TomTom product. It's a layer on top of the TomTom basemap by 3C technologies. A company acquired by Apple some time ago when they were already in preperation for their new map product which has probably taken 2 years to build.
A few months ago TomTom licenced maps + HD traffic + 30 million POI's and speedcams to BlackBerry. I think the offering to Apple will be the same. So no imagery to be licenced, but realtime traffic is also an important feature which they will licence, i suspect.
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| Posted by Kar98 on Mon Sep 17, 2012 11:43 am |
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| tomtom_shareholder Wrote: | | Apple will offer a 3D layer (flyover) in major cities which looks pretty cool |
It's pretty ;)
And yes, the iPad ad is there in real life.
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| Posted by peterc10 on Mon Sep 17, 2012 7:13 pm |
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"Major cities is not going to be of much use to us. We like the satellite view on Google maps in all sorts of places. So not suitable for us I suspect
Peter
HTC Sensation
Sygic GPS for Europe (No more TT "support"!)
Copilot for USA
Bury CC9060 bluetooth car kit & Brodit mount |
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| Posted by andyuk99 on Thu Sep 20, 2012 10:32 am |
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How do you 'exit' the TT App?
My son said double click the home button and close it that way ..
Thanks for any hints .. 
Old iPhone 4S
TOMTOM Palm V5.201(Gone) |
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